Putting up a website is a smart move to ensure that your business finds a foothold on the Internet. And as our guide on Internet penetration in Singapore reveals, around 91% of the population are now online.
But just like your house needs renovation from time to time, your site needs upgrading, as well. That’s why today’s focus is on knowing if it’s time to refresh your website.
Your website is looking lacklustre and old-fashioned
You may have put off refreshing your site because of the costs of website design involved. But if it’s starting to look dull and lacklustre compared to the sleeker sites of your competitors, then maybe it’s time for a facelift.
Don’t change your web hosting service if the problem isn’t with it. Instead, focus on key aspects that will give your overall website a fresher, more updated look such as contemporary images, a new font, or a colour theme that reflects your current branding.
This way, you won’t have to spend wholesale on an entirely new redesign and can retain aspects of the old one which your clients are already familiar with.
Your information has not been updated for a while
A significant website advantage is that it’s like an online business card that all the ways to contact and reach you are found in one place. It’s even better if you have some form of customer service assistance.
But if you’ve moved offices or company locations, changed your number, or modified your email addresses, your website should reflect those changes, as well. If people try reaching you using outdated information, it would be like the equivalent of finding out that your shop window has been boarded up.
Doing this not only makes it easier for people to reach you. It can also positively affect your future business activities, such as ensuring that you’ll improve your event attendance with the right kind of information.
You could hire the most brilliant social media agency to get all the likes and a wider audience reach. But if your website doesn’t reflect the tone and essentially what social media posts “tease” about you, then your potential clients might feel let down.
So when people find their way from social media platforms to your website, make sure to continue the strategy and communication you’ve started on it.
And once your social media presence is in full swing, make sure to follow what your SEO consultants suggest about sharing content and increasing engagement (via your website and elsewhere).
Keep a blog and spill the beans on them if you find that people are clicking for more information about certain announcements you’ve made.
Indicators show a poor user experience with your website
People might be clicking on your ads to get to your website. But what if they leave right away without looking further or ordering something?
This means your “bounce rate” is higher than it should be. It also means that you have a poor user experience and should do something about it before people totally ignore your website.
For instance, think about providing translation services so your site can accommodate people who speak different languages. And as for better user experience, have you considered whether your website works efficiently on a smartphone as it does on a laptop or desktop computer?