How to Choose an Ad Agency
When shopping for the best advertising agencies in Singapore, your company’s needs and goals should always come first. And it’s good to note that not all ad agencies offer the same kind of services and approaches to all clients.
That’s why today’s topic deals with how to choose an ad agency with a focus on practical considerations. We hope this listicle serves as a handy guide for you.
Get an idea of your ad budget
One of the biggest advertising mistakes your company can make will be going over budget. An even bigger mistake is not figuring out your ad budget in the first place!
Of course, you can always use your in-house team to handle your ad campaign instead of allotting a special budget for a social media agency and other third-party agencies. But this could mean a lengthier time for you to put together your campaigns (especially if your people aren’t advertising experts).
So weigh your budget considerations versus how soon you want to launch your ad campaign. Doing this can give you an idea of the advertising budget (or training period) you’re willing to set aside.
Make a preliminary list of candidates
Next, come up with a list of ad agencies that could potentially meet your company’s advertising needs and goals. But make sure to do prior research on each one of them so you won’t end up wasting your time.
Our guide on how to spot shill review sites might help with this step. If client testimonies seem to sound the same without specific details on the services rendered, then that’s a potential red flag.
The same applies to digital marketing agencies you might be considering. There are plenty to choose from on a local or global scale, but always look for verified client feedback and corresponding portfolios before an agency makes it to your list.
Hear the candidates’ pitches
Here’s where you can determine how good a fit the potential ad agency is with your company’s needs. The pitch should clarify your allocated budget, which campaigns will be launched on what platforms, if SEO consultants should be involved, and other factors.
They should be able to present concrete and specific tools that they plan to use on your campaign should you end up choosing them. So if you need online shopping statistics in Singapore, it shouldn’t be a problem for them to produce them via thorough research.
After a couple of weeks of meeting with you, their pitch should more or less hold water and be ready to be made into a full-blown proposal.
Choose the ad agency that meets your budget and requirements
Needless to say, your company’s size (and budget) should match that of the ad agency you’re potentially hiring. So if the ad agency proposes hiring the best Singapore influencers but it’s way beyond what you can afford, it’s likely not the right fit for you.
If being featured in lifestyle blogs is a practical first step to getting brand recognition, the ad agency should be able to adequately explain the rationale behind it.
Keep in mind that creating a public relations plan should consider even advertising campaigns to give a consistent and cohesive message to your audience. With this in mind, it’s time to hone in on the potential ad agency that meets these requirements and goals.