The Top 20 Lifestyle Bloggers in Singapore
We extensively test and research all services we review. Here's why you can trust us.

The Top 20 Lifestyle Bloggers in Singapore

It’s fun to discover a fad, trending dish, or hip destination from my favourite seasoned bloggers! It helps to learn from people who’ve tried and tested things out before diving in. 

For anyone who feels the same way as me, I gathered some of the best lifestyle bloggers in Singapore that I think you should follow for their helpful and relatable content!

Best Food Bloggers in Singapore

Looking for hidden gems in the vast Singaporean foodie landscape? To help out other food lovers, I’ve compiled a list of the best food bloggers to help you in your search for your next favourite hawker, restaurant, or cafe!

1. Miss Tam Chiak 

Miss Tam Chiak
TitleInfo
WEBSITEhttps://www.misstamchiak.com/
WRITERS/FOUNDERSMaureen Ow, Ashley Wong, Shiela Hong, Sharlyne Soh
SOCIAL MEDIA HANDLESInstagram: @misstamchiak

Facebook: https://www.facebook.com/misstamchiak

YouTube: https://www.youtube.com/channel/UC5qiiQs_Iajx7EmAznHI82A

FOCUSFood and Travel

When it comes to exploring what Singapore’s food culture has to offer, Miss Tam Chiek is a source you can rely on upon! Spearheaded by Maureen Ow, she and her team of writers visit food spots, popular and rising, across the tiny nation. 

You get hundreds of food reviews, cooking recipes, restaurant guides, and even workshops at your disposal. Most importantly, the information is unbiased, which is a huge plus! 

However, the website’s user interface can get a little overwhelming. If you have a specific comment about an article, Miss Tam Chiek takes her time to respond.

I personally like it when an influencer replies to their followers with suggestions or comments. It makes them more likeable, in my opinion.

Nonetheless, if you’re looking for an influencer with actual reach and influence, Miss Tam Chiek is a lifestyle blogger to follow! 

Bookmark this! 27 Local Breakfast in the East That’s Better Than Brunch

2. Ladyironchef

Ladyironchef
TitleInfo
WEBSITEhttps://www.ladyironchef.com/
WRITERS/FOUNDERSSamantha Koh, Xinyi Tan, Ladyironchef Editorial Team
SOCIAL MEDIA HANDLESInstagram: https://instagram.com/ladyironchef

Facebook: https://www.facebook.com/376295909054730

FOCUSFood, Travel, Lifestyle

Getting around top food spots in Singapore and abroad is one of the main goals of Ladyironchef. The editorial team has several restaurants in its index, with helpful reviews for equally enthusiastic food and lifestyle bloggers. 

Ladyironchef’s whopping following on social media (over 500,000!) definitely attracts the attention of several advertising companies and magazines, notably Harper’s Bazaar and ZaoBao. 

That said, you’ll find their website filled with ads almost every time you click on a new page. It could get annoying, but if you’re willing to look past that, Ladyironchef’s food blog is a gold mine. 

Note that some articles are shorter than others, though. You might have to do your own research if you wish to know a few important things to note when visiting a featured spot on your own. 

Bookmark this! Jaan By Kirk Westaway – This Two Michelin-Starred Restaurant Has Reopened With A New Look

3. Seth Lui

Seth Lui
TitleInfo
WEBSITEhttps://sethlui.com/
WRITERS/FOUNDERSSeth Lui, Editorial team
SOCIAL MEDIA HANDLESInstagram: https://instagram.com/ladyironchef

Facebook: https://www.facebook.com/376295909054730

FOCUSFood, Travel, Lifestyle

Seth Lui is another food blogger that has a steady following within the Singapore community. Many tourists may want to head over to Seth Lui’s website to discover great places to dine and drink. 

Articles are informative and thorough, with tons of quality pictures of the items they review. Since establishments often partner up with Seth Lui, you’ll find that most articles are generally positive. 

That said, you’ll have to do your own research or visit the restaurants to figure out what you may or may not like about them. The website is pretty user-friendly, with filters and restaurant lists to help narrow down your search. 

Since Seth Lui’s articles are highly sought-after, the website is no stranger to ads. It’s easy enough to think past them, though, if you don’t mind the constant pop-ups. 

Bookmark this! Gotti Italiano: Stylish Mafia-inspired Italian restaurant perfects Napoli cuisine & handcrafted cocktails for the best night out

Best Fashion Bloggers in Singapore

Need a little help with some mixing and matching? My top fashion bloggers have the insights to get you looking your best—and also the latest deals on your favourite brands! 

4. Infinite By Style Theory

Infinite By Style Theory
TitleInfo
WEBSITEhttps://infinite.styletheory.co/
WRITERS/FOUNDERSNicolette Wong
SOCIAL MEDIA HANDLESInstagram: https://www.instagram.com/styletheorysg/

Facebook: https://www.facebook.com/styletheorysg/

FOCUSFashion, Lifestyle

On its own, Style Theory is a leading source for your online shopping and rental needs, especially if you’re looking to cop a designer bag or outfit. 

The platform’s blog space, Infinite, gives readers a closer look at designer stories and fashion features—and we’re all for it! 

Articles aren’t that many, but they’re loaded with useful information about leading designers in Asia and around the world. 

There are a handful of lifestyle articles as well, but for a platform dedicated to mainly fashion, there’s a significant lack of style guides. 

If you want to learn more about up-and-coming fashion houses, Infinite By Style Theory is a good source to follow! 

Bookmark this! 10 Celebrity Outfit Inspo to Freshen Up Your Style: Steal the Look with Style Theory

5. Female 

Female
TitleInfo
WEBSITEhttps://www.femalemag.com.sg/
WRITERS/FOUNDERSEditorial team
SOCIAL MEDIA HANDLESInstagram: https://www.instagram.com/female_singapore/

Facebook: https://www.facebook.com/femalesingapore/

FOCUSFashion, Lifestyle, Beauty

If you’re looking to support a proudly pro-local fashion platform, Female is an established magazine you should watch out for. With coverage of designer brands and celebrity fashion, there’s endless scrolling through reliable sources. 

You can also sign up for its newsletter or subscription with a fee. While you still can scroll through articles on its digital space, avid supporters may find the subscription fee worth it. 

Since the magazine does feature a lot of designer brands and celebrity fashion, followers searching for more up-and-coming brands may find Female slightly lacking in that department. 

Don’t let that intimidate you, though. There are still dozens of informative articles on the local fashion scene! 

Bookmark this! The Young Singapore Labels Championing Identity Through Their Designs

6. Men’s Folio

Men’s Folio
TitleInfo
WEBSITEhttps://www.mens-folio.com/
WRITERS/FOUNDERSEditorial team
SOCIAL MEDIA HANDLESInstagram: https://instagram.com/mensfolio

Facebook: https://www.facebook.com/mensfoliosg

FOCUSFashion, Lifestyle, Beauty

We certainly can’t ignore the immense influence fashion has over men’s style and grooming. For men looking for a premier fashion source, Men’s Folio takes the cake. 

Not only are there dozens of styling and grooming articles, but the photos are also of excellent editorial quality. We can’t expect any less from an established magazine. 

Just like any other magazine, there is a subscription fee for avid supporters of Men’s Folio. The magazine mainly covers features, so reviews are very unlikely to come across your screen. 

Nonetheless, Men’s Folio is a reliable fashion source for coverage on influencers, designers, and more! 

Bookmark this! Single’s Inferno Star Moon Sehoon Has It All Under Control

Best Beauty Bloggers in Singapore

When it comes to beauty, I always search for credible reviews from veteran beauty bloggers before testing products myself. My top choices below often share very helpful tips on personal hygiene, the latest skincare trends, and more!

7. MyBeautyCravings

MyBeautyCravings
TitleInfo
WEBSITEhttps://www.mybeautycravings.com/
WRITERS/FOUNDERSNicole A. Lee
SOCIAL MEDIA HANDLESInstagram: https://www.instagram.com/mybeautycravings/?hl=en
FOCUSBeauty, Travel

MyBeautyCravings is spearheaded by Nicole A. Lee, a veteran lifestyle blogger who is passionate about all things beauty and travel. You’ll find no shortage of helpful reviews on dozens of beauty products and travel spots across Asia. 

Since most of Nicole’s articles are reviews, many of the products she features cater to her skin type. She’s known for writing honest opinions, so you’re in luck if a balanced review is what you’re after.

Many products centred on fighting ageing and acne are at the forefront of her beauty articles, so some of her works may not be your cup of tea if you have a different skin type. 

Photo quality could improve too. You won’t find editorial-level photoshoots here, but that only highlights how authentic Nicole is as a lifestyle blogger. 

Bookmark this! Super Beauty Holy Grails | Top 11 Beauty Products I Can’t Live Without

8. Daily Vanity

Daily Vanity
TitleInfo
WEBSITEhttps://dailyvanity.sg/
WRITERS/FOUNDERSKeith Toh, Kristen Juliet Soh
SOCIAL MEDIA HANDLESInstagram: https://www.instagram.com/dailyvanity

Facebook: https://facebook.com/dailyvanity

FOCUSBeauty

Daily Vanity is another one-stop source for all things beauty. You may have come across several influencers and lifestyle bloggers testing out the products that Daily Vanity reviews, and if they work, you can trust their good judgment. 

Many articles on the website focus on skincare, which is a highly trending topic across all social media platforms. When it comes to helping you get your skin in tip-top shape, Daily Vanity leaves no shortage of guides for you! 

Daily Vanity also partners with many businesses they review and visit, which leads to exclusive promotions and vouchers. Some have complained about issues with redeeming these, however. 

Refunds are doable but take a long while to process. If you’re sure about pushing through with Daily Vanity’s exclusive promotions, the wait shouldn’t be too much of a bother. 

Bookmark this! This hack puts the cherry on top of our “jelly nails” at-home manicure

9. The Beauty Desk

The Beauty Desk
TitleInfo
WEBSITEhttps://thebeautydesk.co/
WRITERS/FOUNDERSSmita DeSouza
SOCIAL MEDIA HANDLESInstagram: https://www.instagram.com/smitadesouza/

Facebook: https://www.facebook.com/TheBeautyDeskBlog/

FOCUSBeauty

Smita DeSouza’s The Beauty Desk may have a small following, but her reviews are honest and unbiased. This is something we highly appreciate, especially when it comes to skincare products and makeup! 

Her website is incredibly simple and easy to navigate. You can choose from simple tags, and you’ll end up reading helpful articles on specific topics like anti-ageing, routines, and more. 

We did notice, however, that most of her articles are outdated, leaving followers to rely on her social media pages for updates. If you’re looking for a lifestyle blogger with a bigger following, The Beauty Desk may not be your cup of tea. 

Bookmark this! Reduce Acne With This Nightime Skincare Routine

Best Parenting Blogs in Singapore

Many of my friends claim that parenthood isn’t always easy. Sometimes, a bit of help from top parenting bloggers can make the ins and outs of raising children a little easier—and knowing you’re not alone in this struggle helps too! 

10. Cheekiemonkies

Cheekiemonkies
TitleInfo
WEBSITEhttps://www.cheekiemonkie.net/
WRITERS/FOUNDERSKelvin Ang
SOCIAL MEDIA HANDLESInstagram: https://www.instagram.com/cheekiemonkies/?hl=en

Facebook: https://www.facebook.com/cheekiemonkies/

FOCUSParenting, Lifestyle

Kelvin Ang, author of Got Kids, Go Where? established himself as a prominent dad figure on the Internet. His blog, Cheekiemonkies, documents the ups and downs of parenthood in Singapore—mostly highs, though! 

The website is organised, and users can easily navigate through dozens of articles about kid-friendly places and sights around Singapore. Its format is a bit outdated, however, so you can rely on social media for a more up-to-date user experience. 

You can choose from indoor and outdoor activities and even spots to bring your kids to lunch! 

As expected, however, the blog is mainly centred on fatherhood. While there’s nothing wrong with that, some mothers may gravitate towards a blog that may relate to them more. 

Bookmark this! 10 Short 3D2N Getaways to Johor, Batam or Bintan for that Impromptu Holiday! 

11. Momilove

Momilove
TitleInfo
WEBSITEhttps://momilove.com/
WRITERS/FOUNDERSSubhasree Dey
SOCIAL MEDIA HANDLESYouTube: https://www.youtube.com/channel/UCik-w0TU89e8rVh1uA7QZbQ

Facebook: https://www.facebook.com/groups/513561285903439/

FOCUSParenting, Lifestyle

Momilove is a parenting blog that is specially designed to help mothers navigate parenthood across all aspects, from controlling child behaviour to education. 

There’s a lot of content available on Facebook and YouTube, with founder Subhasree Dey spearheading the brand. You can learn from her online writing courses if you wish to start your own lifestyle blog!

While Momilove was created for mothers of all backgrounds, there’s also a specific niche for Indian parenthood.

On a cultural level, some parents may find Momilove’s content to be relatable and others maybe not. 

There are also a couple of ads around the website, which could be bothersome, but the interface itself is quite organised. 

Bookmark this! International Flight Journey Preparation With Toddler/Infant [From an Experienced Traveller Mother]

12. MummyWEE

MummyWEE
TitleInfo
WEBSITEhttps://mummyweeblog.com/
WRITERS/FOUNDERSMichelle Choy
SOCIAL MEDIA HANDLESInstagram: https://www.instagram.com/mummyweeblog/?hl=en

Facebook: https://www.facebook.com/mummyweeblog

FOCUSParenting, Lifestyle

Michelle Choy’s award-winning parenting blog, MummyWEE, continues to gain a steady following through her insightful articles and coaching. Her blog is among the top parenting blogs in Singapore, as featured in Buble Scoop, twinkl, and Edarabia. 

As a parent coach, Michelle has worked with several brands and organisations to help veteran, new, and expecting parents navigate issues and the pressures of raising children. 

No doubt, her articles are a great source of learning, but there isn’t a lot yet, and Michelle still has a small following compared to other lifestyle bloggers out there. 

However, if you’re looking for a certified parent coach who has so much to share, you can definitely start by attending her courses or learning a piece or two from her website. 

Bookmark this! How did I raise a champion?

Best Health Bloggers in Singapore

When I feel a little more energetic, I try to focus on improving my physical and mental health. These health-centred blogs are packed with useful info about wellness and fitness—and their tips sure helped me!

13. Joanna Soh 

Joanna Soh
TitleInfo
WEBSITEhttp://www.joannasoh.com/
WRITERS/FOUNDERSJoanna Soh
SOCIAL MEDIA HANDLESInstagram: https://www.instagram.com/joannasohofficial/?hl=en

YouTube: https://www.youtube.com/channel/UCnP_T4dI2JYG7BnH42PC9qw

FOCUSHealth, Fitness

Joanna Soh is one of Asia’s top fitness and health influencers, amassing over 120,000 followers on social media and over one million subscribers on her YouTube channel. 

Her workout content alone is comprehensive and highly informative, giving users a deeper understanding of fitness and wellness in just a few clicks. 

Readers might find her meal plans and mental health content useful. There’s a lack of content for workouts that generally fits the male body, however, but there are still useful articles and vlogs for men to check out. 

As a famous and certified fitness and nutrition coach, it’s not surprising for companies to feature ads on her pages. Many of them are on the website, but they’re not entirely bothersome. 

Bookmark this! 4-Week Burn Belly Fat Challenge

14. Expat Living

Expat Living
TitleInfo
WEBSITEhttps://expatliving.sg/
WRITERS/FOUNDERSEditorial team
SOCIAL MEDIA HANDLESInstagram: https://www.instagram.com/expatlivingsg/?hl=en
FOCUSHealth, Fitness

Expat Living is mainly known as an online hub for everything you might need to know about moving to Singapore. It’s one of the reasons why we highly recommend this site to foreigners and tourists!

That said, the health and fitness content is informative, but they don’t exactly expound on workouts and meal plans. Instead, it focuses on medical topics, so you’ll learn about specific diseases and how to treat them while you’re in Singapore. 

We also noticed a lack of original photos within the articles. Instead, articles are info heavy, so if you have general queries about health and fitness in Singapore, you’re likely to find answers at Expat Living. 

Bookmark this! Breast Cancer in Singapore – Symptoms, Causes & Biopsies

Singapore’s Best Investment Blog

One of my latest resolutions is to increase my knowledge in finance and investments, and I get the best info for this in Seedly!

15. Seedly

Seedly
TitleInfo
WEBSITEhttps://seedly.sg/
WRITERS/FOUNDERSEditorial team
SOCIAL MEDIA HANDLESInstagram: https://www.instagram.com/seedlysg/?hl=en
FOCUSBanking, Finance, Investments

If you’re seeking to increase your financial knowledge, Seedly is a leading banking and finance platform that brings together important info you may need across finance-related topics. 

You can join a community thread and post questions for experts to answer. If you simply want to expand your knowledge on a certain topic or compare credit card promotions, Seedly has specific tabs for those—and the site is fairly easy to navigate. 

Seedly, however, caters to beginners. It’s a very beginner-friendly platform, and while the info is useful, it may not attract users who have advanced knowledge of finance. 

Some users have also complained about the slow loading speed. If you’re only seeking to learn more about finance and investments, Seedly is a great place to start!

Bookmark this! Best Savings Account Singapore: Which Bank Has The Best Interest Rate?

Best Travel Blogs in Singapore

Your next travel destination may just be one click away! I love discovering new places to visit, and out of all the travel bloggers I’ve followed over the years, these are my top picks!

16. Alvinology

Alvinology
TitleInfo
WEBSITEhttps://alvinology.com/
WRITERS/FOUNDERSAlvin Lim
SOCIAL MEDIA HANDLESInstagram: https://www.instagram.com/alvinology/?hl=en

Facebook: https://www.facebook.com/alvinologist/

FOCUSTravel, Lifestyle

Whether you’re a beginner or seasoned traveller, travel influencers and lifestyle bloggers are usually a go-to for many to discover what is there to explore in the world. 

Alvin Lim’s Alvinology website details some of the best travel destinations to visit around the world. If you’re looking to explore Singapore, there’s a handful of blogs to read but most are centred on food and entertainment. 

Many articles also focus on promotions, which may come off as clickbait to some users. Nonetheless, these articles are still helpful, especially if you want to take advantage of huge deals and discounts on flights or experiences. 

Overall, Alvinology is a top source to subscribe to for all things lifestyle, food, entertainment, and of course, travel!

Bookmark this! Sentosa Introduces Low-Carbon “Tiny Houses” Accommodation On Lazarus Island

17. I Wander 

I Wander
TitleInfo
WEBSITEhttps://iwandered.net/
WRITERS/FOUNDERSBino Chua
SOCIAL MEDIA HANDLESInstagram: https://www.instagram.com/iwanderofficial/?hl=en

Facebook: https://www.facebook.com/I.Wanderblog/

FOCUSTravel, Lifestyle

Bino Chua is a seasoned traveller, and he documents his travels on social media and his website, I Wander. It’s a melting pot of travel itineraries, promotions, and even tips on where to go and what to do in your chosen destination! 

What we love most about his travel blog is that a lot of his articles focus on Singaporean destinations. You can also find updated itineraries if you wish to follow in his footsteps on where to explore. 

Some articles, however, are promotions. While not entirely offbeat, these promo articles mixed with ads can make the user experience slightly misleading.

However, if you have a specific destination in mind, simply type in the keyword, and most likely, Bino has some great things to say and share about the place! It’s still fairly easy to find what you’re looking for here. 

Bookmark this! An Epic Singapore Itinerary (By A Resident) For 2 Days, 3 Days or 4 Days 

18. The Occasional Traveller

The Occasional Traveller
TitleInfo
WEBSITEhttps://theoccasionaltraveller.com/
WRITERS/FOUNDERSJaclynn Seah
SOCIAL MEDIA HANDLESInstagram: https://www.instagram.com/theoccasionaltraveller/?hl=en

Facebook: https://www.facebook.com/TheOccasionalTraveller/

FOCUSTravel, Lifestyle

Jaclynn Seah’s honest and unbiased reviews and insights about her travels is what makes her travel blog, The Occasional Traveller, remarkable. 

Not only do you get a glimpse of Singapore through a local’s eyes, but there are tons of places you can discover within a tiny nation that you’ve probably never even heard of! 

If you’re more into exploring the ins and outs of Singapore, Jaclynn’s travel and lifestyle blog is definitely a solid source of information. 

There are a lot of ads on her website, and if you have a question to ask, you may email her directly for clarity. Responses may take a while, but getting better insight from Jaclynn is worth waiting for! 

Bookmark this! How Solo Travel Changed Me and Made Me a Better Person

Best Design Blogs in Singapore

Every now and then, I like to revamp my space and shop for the latest home trends. Look into these design blogs and take note of their insightful tips on home design and styling!

19. Home and Decor 

Home and Decor
TitleInfo
WEBSITEhttps://www.homeanddecor.com.sg/
WRITERS/FOUNDERSEditorial team
SOCIAL MEDIA HANDLESInstagram: https://www.instagram.com/homeanddecor_sg/?hl=en

Facebook: https://www.facebook.com/HomeandDecor.Singapore/

FOCUSHome, Decor, Interior Design

Home and Decor’s design guides and home shopping tips can get any new homeowner excited to revamp their space. In fact, the magazine’s guides are filled with helpful tips and price estimates, making it a tad bit easier for you. 

You can also dish in on exclusive designer interviews, insights, and house tours of some of the most compelling and visually stunning homes in Singapore and worldwide. 

As it is a magazine, subscriptions don’t come for free, so if you want to grab a copy for yourself, you’ll have to purchase one. While many photos are captured as a room is staged, other design concepts are animated. 

The magazine’s use of highly intelligent software is impressive, but if you’re particular about staging real homes, you might be better off buying a physical copy instead. 

Bookmark this! Bedroom Design Ideas: 20 Expert Tips From Interior Designers

20. Mitsueki

Mitsueki
TitleInfo
WEBSITEhttps://mitsueki.sg/
WRITERS/FOUNDERSDaphne/Mistueki
SOCIAL MEDIA HANDLESInstagram: https://www.instagram.com/mitsueki/

Facebook: https://www.facebook.com/mitsuekiblog

FOCUSLifestyle, Travel, Food, Fashion

With humble beginnings as a fashion-savvy blogger, Mitsueki, whose real name is Daphne, amassed quite a strong following after consistently posting about her fashion gigs on social media. 

Her blog covers a wide range of topics, from overall lifestyle to travel and beauty, making her target audience pretty broad. It also helps that her content is very relatable, which is a huge plus for anyone who wants an authentic influencer to follow. 

If you want to get in touch with her, you can always start a thread or send her an email. Unfortunately, her Instagram is set to private, so you’ll have to rely on Facebook posts or website uploads for now. 

While overall content is great, we did notice that photo quality could improve, but that may only add more charm to her authenticity. 

Just like many influencers in Singapore, we think that Daphne’s authenticity makes her one of the best lifestyle bloggers in the country. We highly recommend keeping tabs on her! 

Bookmark this! #OfficeDiaries: Johan Bakery x 鱼重不同 x Girls Night Out

FAQS about Lifestyle Bloggers


More Lifestyle Resources

Love reading about all things lifestyle? Here are more articles on travel, food, and life coaching that may pique your interest: